Electronic Press Kit

Carla Conrad

South African singer-songwriter blending indie rock grit, alt-pop shimmer and the raw heart of folk storytelling.

Booking & Press Press Photos
#1
IFM Radio SA
#6
AlgoaFM Top 30
9+
Countries Aired
2025
SAMRO Grant

This Year

2026

A headline album launch at Gewandhaus Dresden, a German festival summer, and an album tour closing in Cape Town — all built within a short time of relocating to Saxony.

  • 1 October — Album Launch, Gewandhaus Dresden. Presented by Gewandhaus Dresden (Autograph Collection Hotels) in celebration of the album release — an exclusive, cinematic acoustic concert. Doors 18:30, show 19:30. Tickets
  • August — Festival season. Homeward Festival (Wohnzimmer Stage) and Sommer in der Stadt, Amberg (Newcomer Stage).
  • Album tour. Running from the Dresden launch through Germany and closing in Cape Town in November.
  • In studio. Recording the debut album with producer Daniel Baron.
Carla Conrad — press portrait

About the Artist

A rockandroller mixed with intriguing fragility

South African singer-songwriter produced by Daniel Baron (Beast, Radio Man, forthcoming EP). Her music fuses the introspective heart of singer-songwriter craft with the atmospheric edge of indie-pop and folk-rock — raw, fierce, vulnerable.

Discovered on Instagram by Daniel Baron, Carla has built a growing global audience through a string of singles that move between intimate acoustic moments and full-blooded indie-rock anthems. In 2025 she was awarded a prestigious grant from the SAMRO Music Fund through the SAMRO Foundation, supporting the recording of her debut EP.

Live, she performs both as a solo acoustic act and alongside acclaimed guitarist Rob Watt, equally at home commanding large festival stages and intimate boutique venues.

Independent · unsigned. All masters and publishing self-controlled — available for sync & licensing.

“She channels a bit of Joan and a bit of Janis — Sheryl Crow and Julia Stone. A rockandroller mixed with intriguing fragility. Watch her fly.” Matt Mercer

Her forthcoming EP, produced by Daniel Baron, is inspired by the line “Beastly Creatures at My Feast” — a story of resilience, self-love and transformation forged through years of working through chronic illness. The singles Beast, Forget to Breathe, Feast, What Are We Afraid Of and Radio Man together form the narrative arc leading into the record.

Press

What They’re Saying

Matt Mercer

“She channels a bit of Joan and a bit of Janis — Sheryl Crow and Julia Stone. A rockandroller mixed with intriguing fragility. Watch her fly.”

Fusion Nostalgia — on “Second Place”

“A song full of energy that transmits a romantic mood about that rewarding place of feeling special. Simply poetic verses, with an infectious melody and a wonderful, powerful voice.”

Manuel Cabello — Ellerman House

“We love Carla! Her personality, professionalism and the music pairing she delivers for Ellerman House sunsets — the best of South Africa.”

Discography

Singles & EPs

Radio Man — single cover
Nov 2026 • Single

Radio Man

Narrative-driven folk-storytelling single examining the magnetic pull of powerful figures in entertainment. Produced by Daniel Baron, mastered by Tjaard van der Wal. Funded by the SAMRO grant.
What Are We Afraid Of — single cover
Aug 2025 • Single

What Are We Afraid Of

A bold anthem of self-liberation blending indie rock and alt-pop with raw, emotive vocals. #1 on IFM South Africa. Lyric video filmed dancing in the rain in Wrocław, Poland.
Feast — single cover
Apr 2025 • Single

Feast

The sonic and emotional cornerstone of the upcoming EP. Explores self-love and transformation, inspired by recovery from 13 years of chronic pain. Performed live on Expresso, Jacaranda FM and Algoa FM.
Forget to Breathe — single cover
Nov 2024 • Single

Forget to Breathe

Alt-pop with retro threads, synth-wave vibes and hauntingly dreamy melodies. About the raw aftermath of hurting someone you love — and the journey of repair.
Beast — single cover
Aug 2024 • Single

Beast

The debut into commercial pop. Penned on acoustic guitar, transformed into a grand multi-layered track in collaboration with producer Daniel Baron. Explores the duality of human nature.
Dorp Hotel — single cover
2023 • Single

Dorp Hotel

Carla’s first Afrikaans single. Performed live on the Expresso Morning Show and one of her highest-performing Spotify tracks within its first month of release.

Watch

Live Performance Reels

Highlights

Achievements & Milestones

Chart & Radio

  • “What Are We Afraid Of” — #1 on IFM South Africa
  • “Second Place” — 8 weeks on AlgoaFM Top 30; peaked at #6
  • Repeated features on Expresso Morning Show (2021, 2022, 2024)
  • Jacaranda FM — Daily Painter Show and Danny Painter interviews
  • Algoa FM live performances and chart placements

Streaming & Playlists

  • Apple Music ZA: “Radio Man” in “New In Pop” and “New Music Daily”
  • Apple Music: “Forget to Breathe” in “New in Alternative” and “Latest Songs” ZA
  • Spotify: “What Are We Afraid Of” placed on Indie Rock Covers Radio, miramar Radio, LAE Radio, Spotify India and Spotify Germany
  • “Feast”: Airplay across Canada, Ireland, Ivory Coast, Namibia, the Netherlands, New Zealand, Spain, UK and USA

Funding & Industry

  • 2025 SAMRO Music Fund grant — supporting “Radio Man” and the forthcoming debut EP
  • Discovered on Instagram by producer Daniel Baron (@hitkitchen)
  • Mastered by Tjaard van der Wal (@tjaartvdw_)
  • Regular live collaboration with guitarist Rob Watt

Tour Highlights

  • Oct 2026 — Album launch, Gewandhaus Dresden
  • Aug 2026 — Homeward Festival & Sommer in der Stadt, Amberg
  • Jan 2026 — Opened for Jo Black
  • Dec 2024 — Opened for Jesse Clegg on the Hurricane Tour
  • 2025 — European tour, Germany (intimate venues & festivals)
  • 2023 — Invited to perform across the Columbia Beach Group, Cyprus, for a month

Live

Performance History

International

  • Grand Hyatt Hotel — Doha, Qatar
  • Columbia Beach Group — CyprusInvited to perform across the group for a month
  • Columbia Beach Resort
  • Columbia Limassol
  • Columbia Beach
  • Columbia on the Pier
  • Gewandhaus Dresden — GermanyAlbum launch concert, October 2026
  • Homeward Festival — Wohnzimmer Stage, Germany
  • Sommer in der Stadt — Amberg, Newcomer Stage, Germany
  • European Tour 2025 — intimate venues & festivals across Germany

Cape Town

  • The Twelve Apostles Hotel & Spa
  • One & Only Hotel
  • Ellerman House residency
  • La Residence — Royal Portfolio
  • The Silo Hotel
  • Green Point Stadium event
  • Hout Bay Market
  • Baxter Theatre
  • V&A Amphitheatre
  • Cafe Roux
  • Grahamstown Music Festival
  • The Cottage Club
  • Barleycorn Music Club
  • Nederburg Wine Farm
  • Spier Wine Farm
  • Old Town Italy Constantia
  • Blaauwklippen Wine Farm
  • Hazendal Wine Farm
  • Crystal Towers Hotel
  • Stanford Hills

Plus various other wine farms, markets, weddings & private events.

Coverage

In the Press

Fusion Nostalgia
Discovering the magic of Carla Conrad’s “Second Place”
Read
Le Future Wave
Introducing Carla Conrad — “Winterslane”
Read
Caesar Live N Loud
Carla Conrad shares new single “Winterslane”
Read
Cheers to the Vikings
Carla Conrad — Winterslane
Read
Queen City Sounds and Art
Master of Time — Carla Conrad
Read
News24
We had a quickie with up-and-coming SA muso Carla Conrad
Read
Zona Emergente
Carla Conrad — “Second Place”
Read

For Press, Bookers & Sync

Practical Info

Live Formats

Solo — voice & acoustic guitar.
Acoustic duo with guitarist Rob Watt on request.
Full band available for select shows.

Set Lengths

45-minute support / opening slot.
90-minute headline set.
45-minute acoustic dinner sets.

Technical (Solo)

1× vocal mic (SM58 or equivalent).
1× DI for acoustic guitar.
2× powered monitors. Happy to play in-the-round.

Sync & Licensing

Independent · unsigned. All masters & publishing self-controlled. Instrumentals available for Radio Man, Feast, Beast and Forget to Breathe.

Download EPK as PDF

Booking, Press & Inquiries

For bookings, press, interviews, sync & licensing, hi-res photography, or full EPK assets — please get in touch.

Email Bookings Sync & Licensing Instagram EPK (PDF)